UFC (Ultimate Fighting Championship)

The Ultimate Fighting Championship (UFC) is an American mixed martial arts (MMA) promotion company based in Las Vegas, Nevada. It is owned and operated by TKO Group Holdings, a majority owned subsidiary of Endeavor Group Holdings.

It is the largest MMA promotion in the world as of 2023. It produces events worldwide that showcase 11 weight divisions (eight men’s and three women’s) and abides by the Unified Rules of Mixed Martial Arts. As of 2022, it had held over 600 events.

Dana White has been its president since 2001 and CEO since 2023. Under White’s stewardship, it has grown into a global multi-billion-dollar enterprise.